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Retailer Insights Through Search & Visualization

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Costco, which caters to suburban families, according to a report in the Seattle Times hopes to add a new demographic through improved technology and offerings such as organic food. According to the report, Costco is taking incremental steps to draw in a younger demographic. Search data can give excellent insights into a retailers demographic mix. It can provide information about the search traffic at specific times of the year: Does Costco search traffic spike more during the Thanksgiving season...(read more)

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